Gym management platform, WODTogether, integrated Dwolla’s bank transfer technology (in two weeks) to save its users money in collecting recurring membership fees.
According to Forbes, there are now nearly 11,000 CrossFit gyms worldwide, up 22-fold from nine years ago. That’s a massive market that’s only growing larger. With the exploding number of CrossFit gyms and gym go-ers, three friends saw an opportunity to build software to ease running a training facility.
WODTogether provides software to help run gyms, from membership management and billing features to coordinating group fitness facilities. Self-proclaimed “CrossFitters doing CrossFit, and coding”, Brian Holub, Michael Starich, and Adam Holub have a built a solution that meets all needs.
For a flat monthly fee, registered gyms get the support they need from a gym management software, including workout tracking, scheduling, tools for athletes and billing management.
To create a holistic solution, WODTogether needed to offer the best possible payment options for gym managers. They had previously integrated credit card payments, but—as most business owners can relate to—those fees were high and hard for gyms to manage so WODTogether wanted to provide an additional payment choice: bank transfer.
“The payments industry can be complicated, frustrating, and expensive for our users. We’re always looking for better options, and Dwolla’s fees (or lack thereof) is a game changer. The great API and documentation made it a no brainer.”
Brian Holub, CEO
The best option would be easy to integrate, simple for users to get going, and cut out those percentage-based fees gym owners stress over.
It was clear WODTogether needed a payment integration that was simple, straightforward in cost, and would allow for payments for both recurring services as well as one-off expenses. Dwolla met these requirements, and then some.
Dwolla’s bank transfer software allowed for:
- Easy on-boarding of members—entering banking information is easier than inputting credit card information, no need to pull out the wallet and enter a string of 16 digits from a credit card
- Payment of recurring gym membership fees
- Collecting on individual expenses like refreshments, supplements, apparel, private training, or special event fees
- A quick integration turnaround time from the WODTogether team
Just like a good CrossFit workout, the team at WODTogether needed an efficient and effective integration. Using Dwolla’s PHP Library, their team was able to integrate our co-branded solution in just a couple weeks. A quick turnaround time for a very lean development team.
Their biggest point of delight: the test environment. They were able to build and test the solution in UAT, allowing a quicker ramp up time.
Now, users simply select to connect their bank account via Dwolla, and are sent through the OAuth flow.
Fast, Simple and Focused
WODTogether touts software that is fast, simple and focused, helping gym managers and coaches keep ahead of their demanding day-to-day. To provide the best possible solution, WODTogether integrated Dwolla.
Now as gyms scale, they can avoid losing valuable profit to credit card fees and they’ll be able to count on their users’ membership payments coming in regularly.
“CrossFit gyms vary greatly in size, from as little as a few thousand dollars to tens of thousands in monthly revenue. Whatever the size, gyms stand to save hundreds of dollars a month if they accept payments via Dwolla. We’re now able to offer greater value to our members.”
Michael Starich, President (and gym owner)
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