Growing your B2B software company doesn’t mean that you have to build everything from the ground up. Turn to other SaaS companies to build in the services that you need, like B2B payments.
However, when your end-users are businesses themselves, it’s important that the services that you’re investing in to run your business are aligned with your business goals. Questions to ask are:
1. Do these services scale in a way that won’t negatively impact your growth?
2. Do these services offer the support that you need in order to run an efficient business?
3. Do these services offer a private label, or white label, option?
While all of these questions are important, we’re going to focus on the last one for the sake of this article.
The ability to keep your brand front and center with your customers, even if you are using the payment services of some other provider, is imperative to providing a seamless customer experience. Finding a SaaS provider that you can plug into your own platform in a way that doesn’t create major obstacles for your customers can be the solution to freeing up resources on your side, without halting the customer journey.
Your customers don’t want to be forced to leave your platform, and you don’t want them too. The good news? They don’t have to.
Payments are crucial to B2B payments, and there’s still a lot of innovation to be done in the world of B2B finance. Whether you’re creating a new investment platform, a way to repay installment loans, re-thinking non-traditional methods of financing like factoring or microfinance, or re-imagining traditional financing methods like commercial lending or automating accounts payable, there are new and creative ways to approach these industries and make them more accessible to businesses of all sizes. While consumers have seen the primary benefit of the fintech revolution—think PayPal, Venmo, Apple Pay—the B2B space has remained relatively untouched until recently.Platforms that are helping businesses free up working capital are companies like C2FO, BlueVine, and Fundera. They can help with things like invoice financing, factoring, and dynamic discounting. There is money to be found in the supply chain, in outstanding invoices, and in other companies that are willing to provide the funds for other businesses to keep growing, instead of falling stagnant in the marketplace.
So, where does Dwolla fit in?
Dwolla is a great fit for companies that provide these non-traditional B2B financing methods. With our simple but robust White Label API, platforms can get up and running with an ACH API inside their own platforms, facilitating bank transfers to, from, or between their customers. Dwolla offers platforms the ability to create and manage customers, link and verify bank accounts, as well as configure webhooks in order to trigger branded communications relaying account and payment information to your customers.
You don’t have to send your customers off to another website to create new accounts, or greatly disrupt their experience within your platform in order to accommodate a new or improved service. They can perform these activities within your native application.
What’s more, we care about our partners. We make sure that your integration is implemented successfully and fulfilling your unique business needs. We’ll also provide you with a dedicated account manager to answer any questions that may pop up pre- and post-launch. We fully believe that if you’re successful, we’re successful.
Enjoy a scalable payment infrastructure that doesn’t charge per-transaction fees. Get started with your custom payment solution today.