By: Caitlin,

With our latest pricing launch, we also announced the coming of a new Dwolla improvement—white label.

Our white label solution allows you to do a very simple thing: make payments.

Businesses, merchants, financial institutions, and government agencies at all levels have come to know Dwolla as a feature-rich payment platform that emphasizes security, efficiency and simplicity. This ranges from a proprietary real-time transfer protocol to the ability to disburse thousands of payments with a single request, and as of last Thursday, the unprecedented removal of a per-transaction fee.

However, Dwolla also required those businesses and agencies’ customers to create an account with Dwolla in order to use the platform. Where this works for many, we’ve also heard a reluctance of many when asked to introduce another brand to their payment experience.

It’s your customers who cost you real dollars to both acquire and establish trust in your brand. They are willing to give you their money, and we appreciate that came with a lot of work. In response to this feedback we’re introducing a payment experience that allows you to retain control of the end-user experience you have carefully considered, measured, and improved upon over time.

With Dwolla’s white label service, you can integrate our suite payment tools into your service while maintaining the ability to customize the end user experience. A big advantage as well: when using Dwolla’s white label service there’s still no 25 cent per transaction fee.

Here’s a taste of what’s included with white label:

If you’re interested in white label for your business we want to hear from you. Hit the button below and send us a note, or if you prefer phone give us a ring at 888-289-8744, Ext 4004.

Learn more about White Label for your business:

We'll help you design your ideal payments experience.


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Financial institutions play an important role in the Dwolla network.

Dwolla, Inc. is an agent of Veridian Credit Union and Compass Bank and all funds associated with your account in the Dwolla network are held in pooled accounts at Veridian Credit Union and Compass Bank. These funds are not eligible for individual insurance, including FDIC insurance and may not be eligible for share insurance by the National Credit Union Share Insurance Fund. Dwolla, Inc. is the operator of a software platform that communicates user instructions for funds transfers to Veridian Credit Union and Compass Bank.