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By: Caitlin,

marketplace-payouts

Boutique marketplace Jane.com leverages Dwolla’s API to power ACH payments to its booming merchant base

Started only four years ago in founder and CEO Mike McEwan’s home, Jane.com quickly grew from a boutique daily deals marketplace offering just one deal per day, to 50+ team members managing and promoting over 200 deals a day. In the last three years, Jane.com has seen an explosive 18,787% sales growth. This fall, the company was ranked #11 on the Inc. 5000 list, as well as the #1 fastest-growing company in Utah and the #1 fastest-growing retail company in the country.

Built from the ground up, Jane.com is as much a technology company as it is a marketplace for boutique clothing and accessories. Jane.com keeps most business operations in-house, from feature and platform development to marketing campaign creation and execution. However, without the time to build its own payments infrastructure at a pace the market demanded, Jane.com partnered with Dwolla to help facilitate the disbursement process to its rapidly-growing merchant base. Jane.com tapped into Dwolla’s API to integrate a programmatic ACH payout solution that complimented its existing platform.

“We’ve seen exponential growth, from facilitating deals for our growing business customers to managing the increased consumer traffic to our site, and Dwolla has handled disbursements for our platform every step of the way. Not only was their API easy to integrate, but they’ve scaled and innovated alongside Jane.com to offer the powerful and flexible bank transfer solution we need.”


Mike McEwan, CEO of Jane.com

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As customers purchase goods from the boutiques, payouts to the merchants are automatically queued on the backend, where they are then reviewed and approved by a controller on Jane.com’s team. This light-touch and streamlined disbursement process allows Jane to focus more resources elsewhere in the company.

This week, Jane.com launched a new registration and ACH payouts flow for some of its merchants, leveraging the Dwolla White Label integration. Jane.com can now brand the end-to-end experience, from account creation to payment notifications. This provides a seamless and customizable onboarding experience, and allows Jane.com to service larger partnerships that may have been road-blocked by the previous flow.  

“Dwolla White Label is essential for us to re-open and attract new conversations with larger clients who required a more seamless onboarding experience. With only three endpoints and a webhooks integration, Jane.com was able to build a lightweight ACH solution in 14 days that allowed us to control the experience for our merchants end to end.”

– Mike McEwan, CEO of Jane.com

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Financial institutions play an important role in the Dwolla network.

Dwolla, Inc. is an agent of Veridian Credit Union and Compass Bank and all funds associated with your account in the Dwolla network are held in pooled accounts at Veridian Credit Union and Compass Bank. These funds are not eligible for individual insurance, including FDIC insurance and may not be eligible for share insurance by the National Credit Union Share Insurance Fund. Dwolla, Inc. is the operator of a software platform that communicates user instructions for funds transfers to Veridian Credit Union and Compass Bank.