By: Caitlin,


Boutique marketplace leverages Dwolla’s API to power ACH payments to its booming merchant base

Started only four years ago in founder and CEO Mike McEwan’s home, quickly grew from a boutique daily deals marketplace offering just one deal per day, to 50+ team members managing and promoting over 200 deals a day. In the last three years, has seen an explosive 18,787% sales growth. This fall, the company was ranked #11 on the Inc. 5000 list, as well as the #1 fastest-growing company in Utah and the #1 fastest-growing retail company in the country.

Built from the ground up, is as much a technology company as it is a marketplace for boutique clothing and accessories. keeps most business operations in-house, from feature and platform development to marketing campaign creation and execution. However, without the time to build its own payments infrastructure at a pace the market demanded, partnered with Dwolla to help facilitate the disbursement process to its rapidly-growing merchant base. tapped into Dwolla’s API to integrate a programmatic ACH payout solution that complimented its existing platform.

“We’ve seen exponential growth, from facilitating deals for our growing business customers to managing the increased consumer traffic to our site, and Dwolla has handled disbursements for our platform every step of the way. Not only was their API easy to integrate, but they’ve scaled and innovated alongside to offer the powerful and flexible bank transfer solution we need.”

Mike McEwan, CEO of

As customers purchase goods from the boutiques, payouts to the merchants are automatically queued on the backend, where they are then reviewed and approved by a controller on’s team. This light-touch and streamlined disbursement process allows Jane to focus more resources elsewhere in the company.

This week, launched a new registration and ACH payouts flow for some of its merchants, leveraging the Dwolla White Label integration. can now brand the end-to-end experience, from account creation to payment notifications. This provides a seamless and customizable onboarding experience, and allows to service larger partnerships that may have been road-blocked by the previous flow.  

“Dwolla White Label is essential for us to re-open and attract new conversations with larger clients who required a more seamless onboarding experience. With only three endpoints and a webhooks integration, was able to build a lightweight ACH solution in 14 days that allowed us to control the experience for our merchants end to end.”

– Mike McEwan, CEO of

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