Peek into the startup world with Code Story, a podcast featuring in-depth interviews with founders, CTOs and decision makers in the tech industry as they discuss the products they’ve created and the roads they’ve traveled.
This episode of the Code Story podcast is a conversation with Dennis Cail, CEO & Co-Founder of Zirtue, a mobile lending application allowing friends and family to lend or borrow money from each other—on their terms. Cail discusses the technical aspects of turning an application into a scalable business and how formalizing a potentially awkward conversation led to more than 100,000 active users.
Improved Onboarding Led to an Increase of Registered Users
Being a financial lending platform meant having a reliable money-moving system. After deciding not to build an in-house solution, Zirtue began searching for an ACH payments provider that offered a seamless user onboarding experience and enabled bank transfers.
Zirtue chose to integrate Dwolla’s ACH payment API, which has helped them scale to more than 100,000 active users today.